Chevrolet Silverado Max and Al Content Campaign

I created a series of banners and social posts in various sizes for the Chevy Duramax and Allison campaign. The idea was that the Duramax engine was one character (Max, played by Patrick Warburton) and the Allison transmission was another character (Al, played by Craig Robinson) and they comically work together to accomplish “heavy duty” tasks. The banners were both rich and standard media, so we could play with the subject matter in a fun way.