I created the artwork for the U but Kotex game 8-bit inspired game Pad Land. The client wanted to “gamify” the product benefits in a visual way that would connect with a younger audience. There are three levels in the game with each getting more complex as you progress. The goal is to avoid drops from the cramp monster at the top and capture the key to unlock the different buildings (college town and the mall). There are 4 animations, 3 characters (with multiple sprites) and multiple objects in the game. If you click on the video above you can see a play through. There was a social campaign that celebrated this game and it was very well received by the people who played it. The clients loved it too and even requested 8-bit self portraits of themselves.