I led the art direction for GoodNites Underwear vs. training pants creative. The goal for this piece was to educate parents the difference between bedwetting and potty training, and that there is a product to help with bedwetting better then training pants. We came up with the crossroads sign which indicates to parents that they are no longer at a point where it is potty training but it is now bedwetting and they have to take a different path to manage it properly. I wanted the piece to feel bright and fun while reflecting brand colors and overall tone.