Role: Designer / Art Director
I led the art direction for GoodNites Underwear vs. training pants creative. The goal for this piece was to educate parents about the differences between bedwetting and potty training, and tell them that there’s a product specifically for bedwetting: GoodNites. We came up with the crossroads sign, which indicates to parents that potty training is over and they have to take a different path to properly manage bedwetting. I wanted the piece to feel bright and fun while reflecting brand colors and overall tone.