I created a style guide for a small company I was a part of called Epix Snowboards. There were only three of us doing everything so there was a lot of hats being warn at different times and this helped with the consistency of our brand. Below are a few graphics from it.

  Logo 1:   Circle, Secondary Logo:   Classic 'E' and Brand Icon:   EPIX Mountian

Logo 1: Circle, Secondary Logo: Classic 'E' and Brand Icon: EPIX Mountian

  Primary Label:   2.5" x 2.5" - Shirts, Sweatshirts, Jackets, & Button-Downs

Primary Label: 2.5" x 2.5" - Shirts, Sweatshirts, Jackets, & Button-Downs

  Secondary Label:   1" x  2.4" - Inside of Hats and Button-Downs

Secondary Label: 1" x  2.4" - Inside of Hats and Button-Downs

  Cuff Detail:   The stitch and fabric cut is shaped like EPIX Mountain.     Pocket Detail:   The cut of the pocket is shaped like the tips of our boards.

Cuff Detail: The stitch and fabric cut is shaped like EPIX Mountain. 

Pocket Detail: The cut of the pocket is shaped like the tips of our boards.

  Board Lock-up:   1" x 4"     Board Lock-up Positions:   Nose, Tail & Center (avoiding stomp pad area)

Board Lock-up: 1" x 4" 

Board Lock-up Positions: Nose, Tail & Center (avoiding stomp pad area)

  Board Flex, camber, stringer & tip placement.

Board Flex, camber, stringer & tip placement.