Camaro Digital Launch (3 Phases)

I led the art direction and design for one of the largest OLA buys, Camaro launch site and the implementation of the car into the Master Divisional Site (MDS). This project required dependability, focus, strong communication, and the coordination of internal relationships. This was introduced in three phases, pre-launch, launch and post-launch (Transformers the movie). Above is a video displaying the breath of the work, and below shows a few details of the design.